6 responses to “INFOGRAPHIC: Inbound vs. Outbound Marketing”

  1. Libby Klysz

    This is a great infographic, thanks! It can be a slow process explaining the shift to the old school, I will definitely use this.

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  3. alessandro

    Are e-mail opt-in newsletters inbound or outbound?

  4. Rebecca Coleman

    Good question.

    I sent a tweet to my friend Dave, who works at Constant Contact, I’ll let you know what he says.

    Here’s what I think: yes, technically E-newsletters are outbound. *However*, you can’t send an e-newsletter to someone without their permission, so I think they fit into some grey area in between.

    Also, when I talk to people about e-newsletters, I emphasize that they need to provide some value, not be just ‘sell!sell!sell!’ all the time…

  5. Dave Charest

    Thanks for pointing me to Alessandro’s question Rebecca. It’s a great question.

    It’s also a tricky question because the reality is that it’s a combination of both inbound and outbound marketing.

    I think it really boils down to a revolving cycle of push and pull. For example you may get someone to opt-in to your main email list (pull) then at a certain point you may have a new thing you’re promoting to this list (push). At that point you may want to allow your main list to self-segment themselves by opting-in to receive info specific to your new thing (pull). This way you’re not sending messages to those who aren’t interested (push).

    So you can see how email essentially moves in and out of both.

    The key to making it work—as Rebecca mentions—is to always be providing value.

    Hope that makes sense!

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Rebecca Coleman, Marketing and Media Relations http://www.rebeccacoleman.ca Email: rebecca (at) rebeccacoleman (dot) ca Phone: 778.230.1712