Seems like everywhere I go these days, I’m seeing QR Codes.
In case you don’t know what they are yet, QR Codes are those black-and-white (usually) square barcodes that you can scan with your camera phone. After you’ve scanned the code, it takes you to a web URL, a video, gets you to send an email, a text message, make a phone call, or exchange contact information. The reason folks are getting so excited about them is because they essentially bridge the gap between offline and online connections.
I wrote a blog post a couple of months back about how QR Codes could be really useful for Posters.
I’m seeing more and more examples all the time of businesses using QR Codes to drive traffic back to their websites and social media sites.
Check out this poster I saw recently on a Vancouver street. This company is using them to make it into a game or a contest.
Lululemon is using them to help people to connect with them online, when they are offline. I took this photo recently in a Lululemon store window:
Or this one on the counter of my favorite bookstore in Seattle:
Prior to Christmas, I noticed big electronic stores using QR codes for additional product information, and even to allow you to compare prices of that item at other stores to make sure you were getting the best deal.
If you have a smartphone, download yourself a QR Scanner and see what other businesses are using them for. Go on a QR Code treasure hunt.
How could you apply QR Code technology to your own business or art practice? I’ve been thinking about putting one on the back of my business card. You can use PingTags to do that. Scan my QR Code at the right to see how it works.
What on Earth is a QR Code? (from the National Arts Marketing Project)–h/t to @vancouveropera
A Great introductory post: How Do QR Codes Work?
QR Codes: What’s a Theatre To Do? h/t @2amt