Numbers. In social media, it’s what we’re all striving for, right? To have that big following. To see the zeros get added to followers count. The bigger the following, the more respect we command and the more potential for making […]
Success. It’s something I’ve been thinking about a lot lately. We live in a world where, for better or for worse, your level of success is often judged by how many Instagram followers you have. Or whatever. You get where […]
I don’t know if you’ve noticed, but lately, scheduling posts on Facebook has become a terrible chore! I regularly schedule up a week’s worth of content at a time, and Facebook recently changed their scheduling tool. It’s now a whole […]
Meet my friend Jeremy. I live in Vancouver, BC, Canada, and he lives in Brighton, in the UK, a distance of over 7,600 km between us. I met Jeremy IRL in 2015 when we were both flown to New Orleans […]
You wanna lose followers? Of course not. No one does. In fact, pretty much all of us are involved in trying to get as many followers as possible! But you may unwittingly be doing things that are turning your audience […]
I get asked this question a lot: what’s the lifespan of a tweet? Of a Facebook post? It’s a good question, because understanding how long your social media posts last for can inform how often you should be posting. Twitter, […]
Social media has come a long, long way. Way back, 10 years ago, when I first started dipping my toes in these waters, it was a very different situation. Social media was thought of as mostly for fun, not for […]
It’s a matter of balance. If you post too often to your social media, you risk burning out your followers, and having them unfollow you. But if you don’t post often enough, you look lazy or uninformed. Truthfully, if you […]
Last week, my friend Vicki was writing her weekly column for the newspaper in the town where she lives. She was stumped about what to write, so she put it out to her FB friends. One of my biggest pet […]
When it comes to creating social media content, there are generally thought to be “Three C’s:” Content Creation: any content that comes out of your head. Primarily takes the form of blog posts, e-newsletters, videos. Content Curation: content that comes […]