I don’t know if you’ve noticed, but lately, scheduling posts on Facebook has become a terrible chore! I regularly schedule up a week’s worth of content at a time, and Facebook recently changed their scheduling tool. It’s now a whole […]
With Facebook’s announcement last week that their algorithm will now be more in favour of family and friends, many Facebook pages will see their organic reach fall yet again. I know I have noticed it on the pages I administrate. […]
I can hear you groaning from here. “What?? There’s another thing I should be doing?? I don’t have the time!” Not really. Consider this one to be a bonus. But first, a quick back story. Last year, Facebook set out […]
Coming up with content all the time is hard. If you are on a schedule that looks anything like mine, you’re posting: minimum once daily to Facebook minimum 5 tweets 1 Instagram 5 pins 3x weekly: G+ 3x weekly: LinkedIn […]
You may have seen this blog post that’s been making the rounds the last couple of days. Basically, some smart folks at the Happiness Research Institute (who knew there even was such a thing??) did a study where they forced […]
Facebook engagement. You know it’s important. the more folks that engage with you on Facebook (an engagement is a like, comment, share or link click), the more your reach expands, and the more people see your posts. It should always […]
If you want to have a successful Facebook page, there are two main keys to making that happen: Posting consistently Making your posts engaging Many pages that aren’t performing well fail at one of these two things. Consistent, valuable content […]
If I dollar for every article I’ve read over the last year or two about what the best time of the day is to post to Facebook… well, I’d have a lot of dollars! There are lots of different theories […]
Once upon a time, there was Google Authorship. Then there wasn’t. The end. Many bloggers, myself included, were pretty sad when Google ended Authorship. It felt like a great way to attract new blog followers. Well, now Facebook has come […]
Ah, Facebook. Both the #1 social network and the biggest pain in Marketer’s butts. It really has become that “can’t live with it, can’t live without it” social media tool. The key to Facebook (beyond throwing money at it), is […]