The face of marketing has changed. Traditional public relations techniques are evolving to keep pace with rapidly advancing technology, instant communication and an audience faced with staggering choice. Twitter, Facebook, YouTube, Blogs, LinkedIn, Flickr… it’s noisy, it’s overwhelming, and it’s here to stay. How do you get a handle on it all?
This workshop will help beginning and experienced marketers and publicists in small business or the arts to navigate this new world of opportunity. Site by site, we will:
- introduce you to the language and etiquette of social media and Web 2.0
- define its place in your personal marketing toolbox
- dispel all those inevitable misconceptions that go hand-in-hand with emerging technologies
- help you create a new media marketing plan that’s right for your organization
I just wanted to let you know how much I appreciated your workshop at Mainstage. Bard in Your Own Backyard presented “Romeo & Juliet” for our second season of Shakespeare. Last year we did “Twelfth Night” and were pleased with attendance of just over 600 (Cranbrook is a small community). This year, we hoped to crack 700. We did posters in the usual spots in the community, a huge poster in the local mall, and a sandwich board of the huge poster that traveled the community. We did our facebook fan page, got professional photos, professional video that was also posted on YouTube, email, got 3 front page features with accompanying articles in the local paper, community service ads on local radio and regional CBC radio and television interview on our local cable station…all at NO COST. We did not buy any advertising at all (aside from posters). None. The result, total attendance of 1150 this year!!!!
So thank you so much for your expertise. There is much room for improvement, but what a fabulous start. Our director was skeptical to say the least of all this internet “stuff” but he is now a firm believer!!!
Thanks again.
Susan Hanson
Secretary of Bard in Your Own Backyard Productions
and Producer of Romeo & Juliet
Request a workshop
Rebecca has particpated in Workshops at:
- Making a Scene Theatre Conference, 2008, 2009
- Capilano University’s Theatre Students
- Alliance For Arts and Culture
- Surrey Centre for the Arts
- Blanche MacDonald Centre
- Mainstage, Theatre BC
- Art At Work, Richmond, BC
- Northern Voice, 2010
- The Diane Farris Gallery
