We start by looking at your show. What makes it unique? Why will people be interested in coming to see it? The script? The star? The subject matter?
This becomes your hook–the thing that we use to market the show.
Next, we make a plan. A marketing plan. It can include:
- Website
- Email campaign
- Posters and postcards/leaflets
- Photographs
- B-roll footage
- Social networking
- Blogging and bloggers
- Media relations
- Previews in/on newspapers, radio and television
- Reviews of your show
And then we put the plan into action, and start to build a buzz about your show.
