Social Media
KONY 2012 (Part 2: Interview with Pamela Smith)
This is the second of a two-part post. You can read Part 1 here. Meet my friend and Marketing/PR Colleague, Pamela Smith. For the past 10 years, she has been running a PR Company called Elevated Communications, dedicated to working in the arts and the not-for-profit sector. Six years ago (before Twitter existed, and before Facebook [...]
KONY 2012 (Part 1: Social Media Case Study)
This past week, the world witnessed what is likely the most powerful social media campaign to date. In case you were under a rock (meaning, you’re not on Facebook), here’s what happened. On Monday, March 5, this video was uploaded to YouTube. Simply called Kony 2012, it was a 29-minute film by Jason Russell, for [...]
Buffer
You know I’m anti-auto-posting. I hate that stuff. I unfollow and unsubscribe to people all the time because I hate it so much. Still. In principle, it can make our lives easier. On the day I’m writing this post, I have a full day ahead: teaching, meetings, etc. I won’t have a lot of time [...]

