From Ruth Payne, Visual Arts Coordinator, Ferry Building Gallery, North Vancouver
I sat up half the night reading your E-book. You are such a candid, humourous, and smart writer. I love how you put your message across and you have constructed the book in a no-brainer to follow way. And it is even working on a resistant 60′s era gal like me!
From Deb Pickman – Marketing & Communications Manager, UBC Department of Theatre & Film
Even if you feel you’re accomplished at Social Media it can be a daunting task to explain to a co-worker how to get started, or to access how effective you are with your own communications. I find this book is a great resource in order to to accomplish both of these things and more. Beyond getting started, the workbook pages give novice & experienced social media participants alike a valuable opportunity to commit to a specific strategy and schedule for each form of communication. Best of all Rebecca’s experience and insights offer the tools you need to participate in Social Media with integrity and truly enjoy the exciting new opportunities that await you in this growing field.
From Mary Malinski, WalksWithin.com
Rebecca leads the way through the social networking maze with clear instructions and excellent explanations about why you should consider each different platform, and not just because “everyone else is doing it.” I’ve been playing around with social networking sites and establishing a presence for over a year, but Rebecca’s step-by-step plan has given me some guidance on how to tweak (and tweet!) to build my business, and where to go from here. The title says it’s for artists and arts organizations, and while I am definitely recommending it to my arts network, I will also be recommending it to other entrepreneurs to get them going in the right direction.
From Simon Ogden, The Next Stage:
It’s a simple and well-organized handbook to help you cut through the noise and weirdness of the jungle that is the new way to market. This is a jungle that all businesses, from huge multi-level corporations on down to our little indie theatre troupes have to learn to navigate now. This book is a wonderful resource, and you’re in good hands with Bex as your tour guide.
From Maryann Devine, smArts and Culture:
Here’s what I really like about Rebecca’s book:
She doesn’t assume that you’re a marketing expert. Before she tells you how to create your social media plan, she clues you in on some marketing basics. Like lots of other nonprofit cultural staffers, you may not be the marketing director, but you may still be charged with promoting arts programming. Rebecca gets this, and gives you a bit of a primer.
She doesn’t assume you’re a social media expert. After an overview of social networking, Rebecca takes you step-by-step through the process of setting up a blog, Facebook page, twitter account, and more.
She doesn’t leave you hanging when the book is through. Instead of just handing out advice and saying “The End,” Rebecca includes detailed worksheets that walk you through the process of social media planning, and instruct you on setting up and maintaining specific social networking channels.
From Erin Raimondo, One Degree:
The originality here lies in the well thought out worksheet section. While most ebooks on the topic have suggestions, Getting Started literally gets you started, even for those no background whatsoever in marketing. A great little starter kit!
From Corwin Christie: Technology in the Arts:
The strengths of Coleman’s book are her meticulous detail (though this may also be overwhelming to a social media novice) and her integration of true marketing components. She reviews fundamentals of marketing and explains how Web 2.0 can enhance the marketing experience.
