Rebecca Coleman has been a freelance theatre publicist since 2001, working for companies like Touchstone, Ruby Slippers Theatre, Capilano University’s Theatre Department, Presentation House, Radix, and Leaky Heaven Circus. An actor, writer and producer, she is also very passionate about helping artists to be better businesspeople. An early adopter of Social Media (she began blogging and joined Facebook in 2007, and Twitter in 2008), she has become increasingly interested in using it as a marketing tool, and writes about the subject frequently on her blog, The Art of the Business. She has written an e-book called The Guide to The Guide to Getting Started With Social Media for Artists and Arts Organizations, which helps newbies create a marketing plan using social networking as a tool. She instructs courses in Social Media Marketing at Emily Carr University and BCIT, and travels internationally giving workshops.
Rebecca is the administrator for the Babz Chula Lifeline for Artists Society, the Chair of the Alliance Marketing Council, and handles the Media Relations for the GVPTA’s annual World Theatre Day celebrations, as well as administrating the World Theatre Day blog. She is also the chair of the sponsorship committee for the Jessie Richardson Theatre Awards.
Rebecca is on a continual search for the elusive work-life balance between her business and her eight-year-old son, Michael. She loves: her Volkswagon, her MacBook, Sushi, Coffee, a good Shiraz, and pretty shoes.
She also writes a personal/foodie blog, Cooking by Laptop.
Rebecca Coleman is an amazing combination of expert, coach and arts advocate in the independent arts world. When Rebecca recommends a strategy it is because she knows that it is the best path. There is no one with her direct experience in Australia. Her tour “down under” was a huge success with 72% of seminar attendees saying that there were concrete strategies that they could immediately employ that would make a difference to their arts business in the next 1-3 months. Rebecca’s humour, wisdom and experience create a learning atmosphere of trust and support. Her website and book are a constant source of quality advice and best-practice content.
–John Paul Fischbach, Executive Director, Auspicious Arts Incubator, Melbourne, Australia
Street Cred:
Member of the Independent Theatre Bloggers Association.
Rebecca Coleman: Marketing Maven (The Biz Blog)
Wednesday “Bump” Day: Art of the Biz Blog (UQ Events Blog)
A Social Media Conversation with Rebecca Coleman (by Rebecca Krause-Hardie)
The Big Orange Slide: Interview with Ian MacKenzie
Social Media Books for the Beginner
Learning the Art of Social-Media-izing
A Symphony of Tweets (The Vancouver Sun, Jan 8, 2011)
The Express (March 9, 2011)
Deals Out there with Group Coupons (News 1130, March 21, 2011)
Nominated for Most Inspiring Social Media User, Best Blog and Most Likely to Become a Social Media Celebrity at the #SMCV11 Awards.
