Earlier this week, I shared some information and tips for creating a network of influencers. Influencer networking is gaining a lot of popularity these days, as they allow us, as marketers and business people, to be able to reach a […]
Influencer Marketing. You’ve likely heard this term being bandied about the internet a lot lately. But what is it? And how can it help your business? And what steps should you be taking to begin working with influencers? Good questions, […]
Ah, Facebook. Both the #1 social network and the biggest pain in Marketer’s butts. It really has become that “can’t live with it, can’t live without it” social media tool. The key to Facebook (beyond throwing money at it), is […]
Last weekend, I took a big trip. I’d been invited on a FAM trip to Vernon (for my other blog), and the drive was about 4 ½ hours. In preparation for this drive, I made sure Chica (my new-to-me- 2006 Kia […]
I just finished doing a month-long Pinterest challenge with a few other bloggers. The purpose of the challenge was to see if I could dramatically increase the amount of traffic to my blog from Pinterest. You, like me, have probably […]
I’m an experimenter. If there’s one thing I love, it’s doing case studies, and getting down and dirty with analytics. I’ve been using Pinterest for quite a few years, now–I joined shortly after they started. When I first joined, I […]
If there’s one thing, more than any other, that makes my job frustrating, it’s the fact that nothing ever stays the same. Rules in my world change almost on a daily basis. The Facebook algorithm, the Google algorithm, new social […]
It’s a pretty well established fact that tweets that contain images get exponentially more engagement. According to a blog post on Buffer, tweets containing images earn 150 percent more retweets and 18 percent more clicks. So, a great way to extend the life of […]
Mobilegeddon. Pretty sure this is not the first time you’ve heard of it. But if it is, or if you’re a little fuzzy on what exactly it is, Mobilegeddon is a change to Google’s Algorithm, which takes effect as of […]