This week, I have a couple of Facebook how-tos for you. Today, I’m going to show you how to schedule or back-date posts on your Facebook Fan (or business) page, and Thursday, I’ll show you how to install apps on […]
I‘m always interested in discovering new marketing techniques and campaigns online, and this one was brought to my attention by one of my students. Remember Grey Poupon? Here’s the original commercial from 1988. Grey Poupon has created a brand that […]
It feels like images are ruling the interwebz these days. Between hot image-based social networks like Pinterest, Tumblr and Instagram, and how much Facebook’s Edgerank loves photos, images are becoming more and more important for telling visual stories all the […]
LinkedIn recently launched a new way for you to give your peeps some ‘ups’: Endorsements. It’s my experience that, like your brain, most of us only use 10% of our LinkedIn potential. We spend five minutes creating a profile, and […]
I just finished teaching the unit on blogging to my three classes at BCIT. I show them how to use WordPress and talk to them about best practices. They have to create a blog and write a blog post as […]
One trend I’m noticing these days in social media is using your social media superpowers for good. Normally, most NFPs or Charities solicit donations. This new trend has the NFP partner with a corporation, and use social media to “virtually” […]
Every time I teach a class on blogging these days, I tend to preface it with this talk: The world is changing. I love writing. I love blogging, but it feels like we are moving further and further away from […]
I have a problem. It’s been a problem my entire adult life, and you can blame my parents. I do. I was born at BC Women’s when it was still called The Grace General Hospital. My mother decided to name […]
As Social Media continues to mature as a marketing practice and evolve, it is becoming more and more of a customer service tool. I think that using Twitter and Facebook for customer service will eventuallly become more popular than using […]