Content is King. Always add value. Make your blog sticky. I hear these things come flying out of my mouth when I’m teaching. Check into almost any blog on social media, and you’ll find those words somewhere in the posts. […]
I have to confess, it’s kind of my job to keep up on the latest social media advances, but Facebook is boggling even my mind these days. There have been so many changes and upgrades to Facebook over the last […]
A couple of weeks ago, I was reading the Museum 2.0 blog, and I came across this post: No! More! Exclamation! Points! Yikes. I sunk into my chair. I use exclamation points way too much. Smilies, too. Really. A lot. […]
Social Media Marketing: it’s a brave new world. As an artist or a small business owner, you are probably feeling increasing pressure to get involved with social media. You hear warnings all the time: “your customers are on Facebook and […]
Quick!! What company is this? And this?? Uh-huh. I’ve written more than a few posts about branding: Does Your Book Match its Cover, “I Need a Starbucks,” Lessons in Branding, and Marketing vs. Publicity. Let me be clear: […]
I met Kevin Knebl through my dear friend Trilby Jeeves, and, while recognized as the go-to guy for LinkedIn, he kindly agreed to be interviewed for my blog. The post was called Making the Most of LinkedIn. Since then, Kevin […]
Here are two things you may or may not know about me: I am a huge believer in niche marketing I inherited my dad’s eyebrows (bad) and his dimples (good) What do these things have in common? Vancouver is currently […]
I met Sandra Oldfield back in February at the Eat.Drink.Tweet Conference in Penticton. A special conference held for foodies, winemakers and other folks in the culinary tourism industry, it was a blast, and I have been keeping in touch with […]
As I begin to transition more and more into teaching and training in social media, and away from doing publicity, I find myself struggling more and more with self-promotion. As a freelance publicist, I have no problems marketing myself: I […]
A couple of weeks back, Susan Elcox posted this on my Facebook Page (which, kids, if you haven’t headed over and “Liked” yet, well, you should. Smooth, hey?): To do research for this post, I met with my dear friend, […]