Slacking… or not.
Every year around this time, I have the same conversation with myself: It’s the summer! You don’t have as many contracts! That means you have more time to work on your own business! But, I’m tired. But you have to […]
What’s Better: A Static Landing Page, or Your Blog?
The other day, Mary posted this question on my Facebook page: So, Mary, this one’s for you. I did a bunch of highly unscientific research, namely, I put Mary’s question out to my networks. What I found was, that, overwhelmingly, […]
Three Twitter Analytics Tools
I gave an interview last week with a Burnaby publication, and one of the questions they asked was “how can you track/prove that your social media is producing results and converting into sales?” Honestly, this is one of my least […]
Never Enough Time
Those words come out of my mouth. A lot. There are a lot of Rebeccas: there’s the theatre publicist, the teacher, the consultant. Then there’s the Rebecca that runs her current business (marketing, accounting) and envisions and creates new businesses. […]
Interactive World, Passive Audiences?
It all started innocently enough. Last weekend, I headed down to a local, free music event being held here in Vancouver. While there, I ran into a bunch of friends, and then consequently hung out with them for the next […]
Everything I Needed to Know about Advertising, I Learned from Mad Men
I have recently discovered Mad Men. It started at Christmas, but I’ve now watched the entire series to date. If you’ve not watched Mad Men yet, the show is a drama that follows the adventures of a Madison Avenue Advertising […]
Party for Piper
I don’t often use my blog as a platform for causes, but occasionally, when there a is a cause very close to my heart, I will. I met Kelly-Ruth Mercier last fall, when she was directing Lobby Hero, which I […]
Social Media + Time = Success
Social Media is an investment of time. If you start up a new business, you have to invest in it. When I started my business, I got a website, some business cards, and some equipment for my new office: a […]
Tumblr versus WordPress
I often get the question: “what’s the difference between Tumblr and WordPress?” Tumblr (short for Tumblog) is much like WordPress: also a web-based blogging platform, also free. The main difference is that people who tend to keep WordPress blogs write […]
Google +
For the last two days, the interwebz have been buzzing about the latest thing to be launched in the world of Social Networking: Google Plus. You may have noticed that a few weeks ago, Google Plus buttons started showing up […]