April 2011
You are browsing the archive for April 2011.
Niche Marketing: How Tos
I‘m a big believer and fan of Niche Marketing. What that means is, you focus your business’s marketing on a specific demographic or sector of the population. The more specific you can get with your niche, the higher the chance that your marketing will hit the bullseye, and you will create sales. But it’s a [...]
Should Anonymous Posting be Allowed?
A few weeks back, I heard this story on The Current on CBC radio, and it affected me deeply. It was an interview with Pam Murchison, a woman from Truro, who lost her 15-year-old daughter just a few months back. Jenna committed suicide. She had a long history (or as long a history a 15-year-old [...]
Facebook Ads: Can You Buy “Likes”?
I‘ve been flirting with the idea of buying Facebook PPC ads for a while now. I have two main presences on Facebook: my own personal profile, which now stands at 876 friends (partly because I’ve been active on Facebook since early 2007), and my business page, The Art of the Business, which, until two weeks [...]
