I get this phone call at least once a month. “What’s the running time of the show?” It’s usually a theatre critic who is coming to review. There is often an almost audible sigh of relief on the other end […]
Close to a year ago, I started a Facebook Page for my Art of the Business blog. I did this for several reasons: My own personal Facebook account, facebook.com/rebeccacoleman is, well, personal. It has lots of photos of my son, […]
Welcome to my shiny new website! This makeover has been a long time coming. Many, many months ago, I realized that my blog, The Art of the Business, was getting several hundred hits a day, while my website was getting […]
This week’s last post on Google and SEO is a second guest-post by Alex Papa. His follow-up to Monday’s post outlines how to find your best keywords for Search Engine Optimization.
Search Engine Optimization (SEO) can be frustrating, particularly for bloggers who are only interested in providing great content to readers. The internet is filled with systems, tools and the supposed ‘secrets’, all promising to help move your site to the top of search results. Distinguishing between proper and nonsense advice is complicated for the beginner and intermediate webmaster equally.
Another example of a really great program that is not available to us here in the Great White North. From the Google Grants website: Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. […]
This week is all about SEO and Keywords. First up, a guest post from Alex Papa on how to get eyeballs to your blog or website. Enter the ‘Blogosphere’: a world where corporate minds and marketers of all kinds congregate […]
Crowdsourcing is not a new concept. According to Wikipedia, Crowd Sourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call. The term […]
I went to see The Social Network last night. Why not, right? It’s a movie about how Facebook got its start, and Facebook is a huge part of my life these days. But this post is not a movie review. […]
I first met Rebecca Bolwitt in November of 2008. We sat on a panel at the GVPTA’s Making a Scene Conference with Simon called Marketing Using Web 2.0. I guess one of the things that really struck me about her […]
You know how us marketing types LOVE the numbers. We’re all about ROI and who’s coming to our shows and who’s buying the tickets, and what methods of marketing are working and which are not. I came across this the […]