From Kevin McKeown, the new Director of Communications at The Alliance for Arts and Culture: Alliance for Arts and Culture ARTS COMMUNITY MEETING Wednesday, September 2, 2009 1 pm to 3 pm Museum of Vancouver 1100 Chestunut Street The Alliance […]
What a way to catch up with friends and colleagues. The theatre community was well represented today at the press conference at Spencer Hebert’s downtown office. Many of them were my colleagues, friends, and clients. But it’s like meeting people […]
This always happens when I take a vacation. Something big. The arts community, including many theatre companies here in Vancouver, rely heavily on gaming for funding. What that means is, non-profit organizations (which includes many arts organizations) get grants for […]
At the risk of sounding “boasty,” I wanted to share something with you. As you know, I went on vacation for two weeks at the end of July and beginning of August. During that time, I didn’t put up one […]
You may have heard the rumor that I have been on vacation. In Greece. While the purpose of my trip was solely for rest and relaxation, I spent the last two days before coming home exploring the ruins of the […]
(the following is an excerpt from my e-book: Guide to Getting Started with Social Media for Artists and Arts Organizations) Marketing is creating relationships built on trust. The days of heavy‐handed, high‐pressure sales tactics are gone. The advent of Television, mass print, and the internet made it easy for advertisers to get their products under our noses. But after many years of being bombarded with literally thousands of ads per day, we have developed the ability to tune it out. I see us returning to the day of the door‐to‐door salesman. In the ‘50’s, housewives often bought wares from a familiar salesman that came around at regular intervals. There was a trust between the buyer and the seller that was built on personality, and getting to know each other (for the seller, getting to truly know his housewives’ needs). While I’m not advocating you start trying to sell your artwork door‐to‐door, I am encouraging you to jump into social media because it is a very powerful form […]
My parents were gypsies. Okay, that’s not technically true, but it’s something I joke about all the time. You see, I’m the youngest (by far) of five kids. And by the time my older siblings were old enough to have […]
I’ve been thinking so much lately about how to start incorporating video into my blog. I just got a new Mac with a built-in webcam, so it’s not implausible to think that I might start doing some vlog posts at […]
I recently did an interview with Corwin Christie for the Technology in the Arts blog. As you know, in June, I launched my e-book: Getting Started With Social Media for Artists and Arts Organizations. Since then, the good little marketer […]
Today’s my birthday. And not just any birthday. You see, today I turn 40. So today’s blog post is dedicated to a little self-reflection. More than anything today, I feel really, really grateful. I have a successful business, a great […]