How do you thank your clients?

As the year winds down, I am finding myself embroiled in Excel spreadsheets of names and addresses. It’s that time of the year–to say thanks to your clients.dsc00071

I struggled a lot with what my Christmas/end of the year communique was going to look like this year. Last year, when I was just launching my business, I wanted to send something out that could also work as a marketing touchpoint. Not a sales pitch, just a reminder of my existence.

This year is different. I feel like I have had a pretty successful first year in business, and I feel equally proud of my work, and grateful to those who gave me business this year. So, it’s time to say thanks…

There’s a variety of different ways to go about this, but I’d encourage you to take a more old-fashioned approach. E-cards are all the rage, and anyone who knows me knows that I would rather send an email than do anything else, but even I am sending snail-mail cards this year. Each card will have a hand-written, individualized comment for the ‘personal touch.’ I am planning on sending one to anyone with whom I did business this year.

There will also be a little something in each card. For me, it was important to send more than ‘just a card’, but my level of success is not so wild yet, that I am able to afford those branded flash drives I have been drooling over (and now I have a logo to go on them!). I considered branded Post-it Notes, but they only came in quantities of 500, which means I’d be giving away Post-It Notes to people on the bus for the forseeable future, so I nixed that one.

There are a vast array of cool products that you can get with your logo on. Check out Imago Marketing. It’s like  a candy shop.

As for me… well, you’ll just have to wait to get your card in the mail…

Let’s talk about homelessness

Today, at 1 pm, Peter Fairchild, Chair of the Pantages Theatre Arts Society, accompanied by Santa and some elves, had an early Christmas gift for our new Mayor, Gregor Robertson. They presented Robertson and members of city council with a three-inch-thick bound book of letters of support (about 35o, apparently) for the Pantages Theatre.

Gregor Robertson gets an early Christmas gift.
Gregor Robertson gets an early Christmas gift.

The Pantages is a 100-year old theatre located on Hastings Street in the downtown east side. Three years ago, it was bought by a developer, Marc Williams. His plan was to gut and restore the 650-seat theatre, create a 99-seat black-box theatre/rehearsal space, an art gallery, new lobbies, and new elevators. Included in the $26 Million restoration plan was over 100 units of social housing.

One of our new Mayor’s big plans is to eliminate homelessness in Vancouver by 2015. Anyone who lives in this city knows that homelessness is a big problem. And while we are not saying that this will eliminate homelessness, it sure is a start.

The presentation today was also attended by several members of the PTAS, notably Dr. Charles Barber (as Santa), Adam Abrams (the elf) and Tony Pantages. Yes, that Tony Pantages.

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Gregor Robertson engages in a photo op with Santa and an elf.
Peter Fairchild appeals to the Mayor.
Peter Fairchild appeals to the Mayor.

There is another group of people that face homelessness if the Pantages does not recieive the permits and funding that it needs to continue, and that is the three resident companies that are meant to occupy the Pantages when it is finished. Those companies are City Opera of Vancouver, Vancouver Cantonese Theatre, and Vancouver Moving Theatre.

My experience of being a theatre in this city has taught me that it is difficult to find affordable production spaces in Vancouver to produce plays. Having another, under 100-seat black box theatre would be a big help to our small, independent theatre companies.

So let’s get talking about ending homelessness, Mr. Mayor!

Check out Adam Abram’s account of the afternoon here (he’s the elf)

Mike McCardle’s story on Global TV.

Flickr photostream:

Mine

Adam’s

Pantages to Present Letters of Support to City

In an excellent example of good timing, this email arrived in my inbox this morning. I’m sure help and support would be appreciated if you have the time to go.

Pantages Gives Xmas Present To New City Council

Event: Presentation of Letters of Support for Pantages Theatre
Date: Tuesday, December 09, 2008 Time: 1:15 pm
Location: Vancouver City Hall / Third Floor
The Pantages Theatre Arts Society will present to all members of the new Vancouver City Council, and certain senior City staff, Christmas presents on Tuesday December 09, at 1:15 pm.

The gaily wrapped and decorated Xmas presents consist of one copy each of “The Book of Letters — From the People of Vancouver to the Mayor and Council, In Support of the Pantages Project.”

There are hundreds of letters. The volume is the size of the Manhattan phone book.

Members of the Pantages Board, led by president Peter Fairchild wearing a Santa hat, will distribute these to each member of Council.

“We come bearing gifts,” said Fairchild. “And the greatest gift will be the restoration of hope and beauty, theatre and art and housing, at Hastings and Main. The new Council has an opportunity to get it right. They have a chance to change forever the perception and the reality of our neighbourhood. ‘The Book of Letters’ proves massive public support for this amazing project.

“It’s our Xmas present to Council. We look forward to Council’s present to the City,” Fairchild concluded.

Contact: Peter Fairchild at petertf@shaw.ca