November 2008
You are browsing the archive for November 2008.
Logo-a-go-go
This week, I interview Janet Baxter, a photographer, web designer, and graphic designer, who helped me develop my new logo. I also (weirdly) interview myself about the logo-development process. TAoTB: What exactly is a ‘brand’? And how is my logo a part of that brand? JB: Brand is both a noun and a verb. To [...]
So, how much should you be spending on marketing and publicity?
I was just reading a really interesting post by Darren Barefoot about Victoria’s Belfry Theatre, called The Economics of a Theatre. In it, he breaks down how much money the theatre is spending, and where their revenue comes from. Now, The Belfry is doing pretty good–last year, they sold 92% of their tickets, which, in [...]
This is what good networking gets you
Halle Berry. There’s a local actor in town called Eric Pollins. Eric’s a regular guy, just trying to make a living, so, in addition to his Film and TV work, he also plays the father of the groom, Nunzio, three nights a week at Tony n’ Tina’s Wedding. Well, Eric booked an actor role on [...]
