2016 is the year of video. For most people, this year, though, that has looked like live videos: Periscope, Blab, Facebook Live, or maybe even Snapchat or Instagram.
But let’s not forget about good, old-fashioned YouTube, which gets, on average, 3-4 Billion hits per day. It still pays to have your content here.
If you have a YouTube channel, a great thing to have on your YouTube Channel is an introduction video. Just about a minute long, this gives new visitors to your channel and idea about what your channel is about, and also introduces them to you and your personality. The idea is to get them hooked and subscribed.
4. Go back to your channel. On it, you’ll see two tabs, “for returning subscribers” and “for new visitors.” Click on the “for new visitors” tab.
5. Click on +Channel Trailer.
6. Choose the channel trailer video you just uploaded, and hit “save.”
You now have a live YouTube Channel trailer. Now, when new visitors come to your page, the first thing they will see is your Intro video. When returning visitors come back, they’ll see your most recent video.
Sometimes I feel like we get (okay, maybe just me?) get so caught up in the day-to-day running of our Facebook pages that we forget to stop and take a step back. It’s time for a Facebook Page Audit!
I have systems in place to make sure that I have content on my page every day. But sometimes I just leave it at that, and move on to other things.
Every once in a while, it’s a good idea to stop and have a look at your page from a higher elevation. What’s working? What’s not? Are there blanks that need to be filled in?
Here’s how to do a Facebook Page Audit:
Are all the blanks filled in? Do you have a robust “About” page? And–most importantly, is there a link to your website? The whole point of this game is to drive traffic back to your site.
Images: Do you have a cover image and a profile picture? Are they the right sizes so that nothing looks skewed or gets cut off? Are they good quality photos without pixelation? Do both photos clearly reflect your brand and who you are?
Apps. Apps are getting more and more complicated to install these days, especially third party ones. However, you can still install links to your e-newsletter sign up for example, Pinterest, etc. You can also create custom icons for them.
Are you being engaging? What’s your “engagement number?” This shows how many people are liking, commenting and sharing your posts, and it’s a really important one. If your engagement number is down, what are some ways you can increase it? Asking questions helps… especially open-ended ones.
Value. Are you just talking about yourself all the time, or are you offering your fans valuable content? That’s what’s going to keep them coming back for more. It’s okay to talk about your business some of the time, but the vast majority of your content needs to be useful.
Content. Video is really hot right now. Can you create video for your page? Facebook Live videos? Also, make sure that each update is accompanied by a photo. Your content needs to be engaging and consistent.
Competition. Checking out what your competition is doing can be a huge eye-opener. You can get some great ideas from checking out what they are doing. I’m not talking stealing–that’s a terrible idea. But inspiration? Go for it!