Facebook Livestream

Live streaming video has been super hot for the last 6 months. With the introduction and subsequent popularity of Meercat and Periscope, the world has pretty much fallen in love with live-streams. You can even do multiple-player live streams, with Blab.

Facebook is a little late to the game, but they are now there (today, BTW, is Facebook’s 12th birthday). Livestream has been available for while, but it was only available to big stars. In the last couple of weeks, Facebook has rolled it out to everyone.

You install Livestream on your business’ Facebook page, and then you can host live-streaming events right on your Facebook page. The possibilities are endless: you could teach your fans how to better use your product, host interviews, do training sessions, or take your fans behind the scenes at your business.

The advantage of Livestream is that you are just adding it on to an already existing audience, whereas with the newer players, like Meercat and Periscope, you have to build your audience from scratch. Here’s a more in-depth guide on how to use it.

All of this is coming on line just in time for the SuperBowl this weekend, and the timing is deliberate.

Facebook is also launching the new Sports Stadium feature at the Superbowl. It’s basically a live feed of the game, and it sounds a lot like Twitter. Hmmm…

Here’s a video from Facebook explaining how it works :

Facebook Sports StadiumToday we’re launching the Facebook Sports Stadium, a dedicated place to experience sports in real-time with your friends and the world. Check out our product announcement here: http://newsroom.fb.com/news/2016/01/facebook-sports-stadium With 650 million sports fans, Facebook is the world’s largest stadium. People already turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans.Now we’ve built a place devoted to sports so you can get the feeling you’re watching the game with your friends even when you aren’t together.

Posted by Sports on Facebook on Wednesday, January 20, 2016

You can see, or join in, the Facebook “experience” by heading to facebook.com/superbowl.

Planning Editorial Content Around Holidays [For Bloggers]

Well, I guess we can’t really say that we’re at the beginning of the year any more, seeing as it’s the first of February.

If you haven’t already, it’s time to start planning your yearly editorial calendar. It’s a great, and really structured way for planning editorial content around holidays for your blog, Facebook, etc.

You’ll need to start with some kind of a calendar, printed is an option, or you can use a tool like Google Calendar.

Next up, get a resource like the one below that lists all the holidays for the year.

 

Canadian Holidays 2016Now you can start to plot in the dates on your calendar. For each of the dates, brainstorm some ideas for posts around those dates.

For example: Valentine’s Day

  • Blog: decadent Chocolate dessert recipe (publish 1-2 weeks before V-day)
  • Facebook: Silly Valentine’s Day memes
  • Twitter: Share links to your blog post, or publish similar memes to the ones on Facebook, use the hashtag #valentinesday
  • Instagram: photos that feature roses, love, chocolate, candy hearts, use the trending hashtags
  • YouTube: demonstrating recipe on how to make decadent chocolate dessert, makeup technique for a romantic date

Once you have brainstormed a list of ideas, you can start to work backwards and plug them into your calendar. You know you want the posts to be published at an optimal time so they get the most traffic, so you’ll have to work on them prior to that and plan ahead.

Hijacking a holiday can be a great way to get blog traffic, because people are already searching for those popular keywords or hashtags.

Don’t forget about past year’s posts that are holiday-related. Be sure to pull them out and recycle them. You can either build a page dedicated to all your posts for that particular holiday, or create a post with all of them. Be sure to reshare them on your social networks with the appropriate hashtags. Valentine’s recipes will trend, no matter if they are a couple of years old.

Here is an American version of the holiday calendar.

What tools do you use to create an editorial calendar?