Facebook Authorship

Once upon a time, there was Google Authorship. Then there wasn’t. The end.

Many bloggers, myself included, were pretty sad when Google ended Authorship. It felt like a great way to attract new blog followers.

Well, now Facebook has come out with its own version of Authorship.

facebook authorship 1

You can now publish stories to your newsfeed (or anyone else can publish your story to their newsfeed), and you’ll see a clickable link at the bottom that attributes the post to you or your blog.

Here’s how to do it on WordPress (self hosted): 

1. Login to your site

2. If you haven’t already, download the Yoast WordPress SEO plugin, install it, and activate it.

facebook authorship

3. In your dashboard, scroll down to the Yoast SEO section, and select “social.”

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4. Click on the tab for “Facebook,” and make sure the button for “Add Open Graph meta data” is checked. Now, click the box that says “add Facebook admin.”

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5. It will take you to Facebook, and ask you to click “okay.”

facebook authorship 5When you get back to your site, you’ll see you’ve been added as an admin.

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6. Scroll down to the bottom and upload your photo, then save.

7. Next, you need to put in your Facebook User ID. Click here to find it, then copy the number.
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8. In your WordPress Dashboard, go to Users–> Your Profile. Select “edit” under your name.

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9. Scroll down until you see “Facebook profile URL,” and then paste your Facebook User ID number in there. Scroll down to the bottom and save.

If you want for Facebook to show a “Follow” button on any posts that are attributed to you, you need to open up your Facebook profile to subscriptions. Here’s how.

By  the way, you can attribute your posts either to yourself (personal FB) or to your FB Page (business).

Interesting new development! I’ve enabled authorship on both my personal FB account, and on my business page, will report back in a bit and let you know if I see any positive results. Just FYI, since I installed it a couple of days ago, I have gotten a few new followers on my FB profile–but I am unsure if those two things are related.

Have you enabled Facebook Authorship yet? Let me know in the comments below if you’ve noticed any changes.

 

 

Email Marketing: nope, it’s not dead

When I talk about email marketing in my classes, I sometimes get baleful stares. “Isn’t email dead?” they wonder. “Isn’t this a class on social media?”

Email marketing is most definitely not dead. I get it, everyone obsessed with the newest, shiniest social medium out there (hi, Periscope!), and yeah, I am, too.

But here’s the thing: email marketing is owned marketing. What does that mean? Well, Mark Zuckerburg owns Facebook. You do not own your Facebook page. You can put tons of time and money into it, but at the end of the day, if for some reason Facebook decides your page is doing something wrong, they can remove it, no judge, no jury, no trial.

Whereas your email list–you own that. No one can take it away from you.

I know lots of people think of email marketing as old-fashioned, and yeah, it’s been around for a while. It’s been around because it works. People are inviting you into their inbox. And as long as you are providing them with valuable content, they will continue to do so. Email marketing also allows you to link directly back to your products or services, and you can even see how many people clicked on that “buy now” link. It’s pretty awesome.

I’ll be doing a series of posts over the next few months for the Constant Contact blog on the topic of Content Curation versus Content Creation. I love the Constant Contact blog, and it’s one of my go-tos when I am curating content. I’d encourage you to subscribe to it.

And speaking of subscriptions, I’ll be sending out my Blogging Mastery e-news in a couple of days. It’s curated content–5 links each month to the best articles on the web about blogging. You can sign up for it here.

And now for today’s Infographic courtesy of Solutions 8. If you are doing email marketing, there are some great tips in here, like:

  • Keep your headlines short, and use words that inspire people to open your email. For a couple of my clients, we run contests every month, and that is reflected in our subject line. This results in a 40% open rate.
  • Keep it graphically simple. Include images, and 3-4 “articles,” but keep fonts and colours to a minimum. Sending people loud, badly-designed emails is a great way to get them to click “unsubscribe.”
  • Always include a call to action! (enough said)
  • Send early. Most email marketing programs allow you to schedule your email to go out at the time you want. I usually schedule mine for 8:45 am, because people will open it when they get to work.
  • Personalize. If you have people’s first names, include it in the email, or in the subject line. It makes it way more personal, and you’ll get a better response.

Are you using email marketing? I’d love to hear your top tips! Share in the comments below.

email marketing infographic

Using Periscope for Marketing

Well, I must say, I think I’m hooked.

Last week, I wrote a post about Meerkat and Periscope, two new apps that are getting a lot of attention right now. They are social networks that allow you to live-stream video to your twitter following.

I finally did my first one last week, and I made a few major mistakes, but having done a couple, now, I really get why this is taking off.

marketing with periscope

First of all, these apps allow you to go places in real time. My friend Eschelle likes to get up in the morning and watch people in Paris sampling jams in the market. You get access to things you’d never be able to have access to–back stage, behind the scenes, in real time. Secondly, the ability for immediate feedback is very powerful. When you’re broadcasting, people can ask you questions (via text), and you can answer or respond, or when you’re watching you can ask questions, and the person broadcasting can respond. It’s immediate gratification and feedback, and that’s very addictive. Thirdly, you don’t have to build a new following. Because Periscope is owned by Twitter, it integrates with your Twitter account. I already have 300 followers on Periscope, and I’ve not really done much with it–but you don’t need followers to get viewers.

Here are some tips on how to use Periscope:

  • Download the app
  • Login with your twitter account
  • To start broadcasting, hit the icon that looks like a camera. Think of a compelling (but accurate) name for your broadcast (for example: LIVE from the Kits Farmer’s Market).
  • Periscope then sends a tweet to all your Twitter followers, letting them know you are broadcasting (and it sends a notification to Periscope, as well).
  • After you start broadcasting, it’s a great idea to wait a minute before you actually start filming action (if you have a minute). This allows people to join the broadcast, and increases your number of watchers.
  • As your broadcasting, people will give you hearts (you do this by tapping your screen), and ask you questions. You can just answer them with your voice on the broadcast. If you want to create engagement, ask them questions, like where are they from?
  • To us the front-facing camera (so you can speak directly to the camera/audience), double-tap the screen.
  • To finish recording, swipe down.
  • In your settings, you can toggle “on” the switch to save the video to your camera roll to use for later. Otherwise, Periscope creates a replay broadcast that’s available for 24 hours.
Ryan A Bell has already done 200 broadcasts!
Ryan A Bell has already done 200 broadcasts!

Using Periscope for Marketing:

Any kind of live event. One of my clients just used the tool this past weekend to broadcast wiener dog races that were part of their annual fair. The list of possibilities for this goes on and on and on–wine tastings, dinners, award ceremonies, concerts, etc. @HelloBC, for example, is live-broadcasting the halftime shows during the Women’s FIFA World Cup here in Vancouver.

Behind the scenes. We’re starting to see a lot of celebs doing this, and it’s powerful stuff. Imagine you could be backstage with your fave rock star right before they go on stage. You can do that with this tool.

DIYs & How-tos. Show people how to do something. I recently made a Periscope video showing people how to make falafel. The funny thing is, my recipe was a huge failure, which is the risk you run when you live-stream stuff like this, but it was still a really fun experience.

Real Estate. If you know me well, you’ll know that I am not a fan of how people in real estate tend to use social media. However, this tool could really change that. Real Estate agents now have the ability to take clients (one or many) through a house, remotely, and be able to answer questions while doing it.

Interviews. This takes interviewing to the next level, because your audience can ask the person you’re interviewing questions in real time.

Is Periscope the second coming of social media marketing? There are still a lot of things that need to be addressed with this really new app. For example, the quality of video can be really bad, due to the handheld, shaky nature of the beast. Second, like any other social network, there are lots of people out there broadcasting what I would consider to be “noise,” and not really something useful. And the app itself certainly could use some improvements. I have not, for example, been able to do a live broadcast outside of wifi for some reason, and whenever I do a broadcast, it kills the battery on my phone really fast.

Having said all of that, it’s pretty interesting stuff.

Have you used Periscope or Meerkat yet? Please tell me about your experience in the comments below.