It’s tough out there! With Facebook’s organic reach being so little these days, many people are returning to the old-school ways: an old-fashioned email list. Now, I know you’re probably concerned about CASL, and you have every right to be. But if you use an e-newsletter service like Constant Contact or MailChimp or Awebber, and you use a double opt-in system to collect email addresses, you have nothing to fear from CASL.
The advantage of an email list is that you own it. You don’t own Facebook or Twitter. But your email list belongs to you, and as long as you don’t abuse it, you can grow a loyal following and communicate with them. Offer them value. That’s the most important thing. They will open your newsletter if they know something awesome is going to be inside. Continue reading “The Best Advice for Building an Email List”